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No matter what you have to offer the marketplace, you must learn that the most successful businesses don’t try to be something for everyone. Instead they focus in on a narrow subject area – a niche.
No matter what you are selling (whether it be a product or a professional service), you need to hone in on your niche.
At first glance, it may seem like offering a product or service that is appealing to everyone will generate more sales than one geared toward a small group of people. But the fact is this concept rarely ever pans out (and we’ll get to that shortly). So it’s in your best interest to try not to be lulled by the thought. Instead, what you need is to focus on solving a specific problem. Usually the more specific the better.
Marketing is all about being at the right place, at the right time, with the right message. If you try to be there for everyone, your message will become diluted. And if you dilute it enough, it won’t be the right message, at the right time, for anyone. Try to remember that and apply it in everything you do related to your business – it’s a golden rule of marketing.
I’m sure you realize it’s impossible to meet everyone’s needs. So you need to select a target group and attempt to appeal to them and them alone.
This may seem simple at first glance. But, take it to heart; it really is a sure-fire way to increase your sales.
I’m sure you get the idea. Just focus in on one specific area. It is impossible for any one product or service to fill everyone’s needs. So focus your message by creating a Unique Selling Proposition.
After building your Unique Selling Proposition, you may need to adjust your product or service, your advertising, your website, or your target audience a little (or all of them). Fortunately, none of these are set in stone and can usually be changed quite easily.
You may be a little skeptical at first. If this is the right way to do business, why don’t all (or any) of your competitors do it? It’s a good question, and here are a couple of answers…
For one, many businesses are afraid to set themselves apart. This is due in part to being afraid of stepping aside from the pack.
And secondly, it is probably out of pure greed. Targeting a select audience seems like it would cost you some clients. But the reality is you can’t appeal to everyone anyway. Try to do it and it is likely you won’t appeal too much of anyone. Differentiating is the key to success in business.
You stand a better chance of becoming an acknowledged leader in a smaller niche than in a larger one. If you look around at your competition, it is likely that no one has segmented the market and gone after a smaller niche. That means there is a prime opportunity for you if you give this a try.
It’s important that you build your unique selling proposition as soon as possible. Not sure where to start, even after reading this article? Then you need my eBook called Position Tactitics, Step-by-Step Guide that will Help Anyone, in Any Type of Business Create a Profit-Pulling Unique Selling Proposition. Inside is almost 100 pages of step by step instructions for determining what your USP is and how it can help you establish yourself, no matter what business you are in. And this most definitely includes multilevel marketing. Also include in the course, is a 44 page action guide that will focus your message to laser targeted pinpoint. From now to the end of January, I am running a “holiday special” and discounting the book and action guide by $50. Order today, and the entire blue print for defining your unique selling proposition is only $47. And if you send me an email with your receipt number after purchase, I will include three undisclosed bonuses, for my loyal readers only.
Bonus #1:The Greatest Marketing Secrets of the Ages
Bonus #2: 7 Hidden Psychological Secrets To Maximum Sales
Bonus #3: 14 Point Web Copy Analysis of a Winning Site
So, make 2008, the best year ever by increasing traffic and driving stampedes of prospects to your newly organized winning site. You get all 4 books (Position Tactics, Position Tactics Action Guide, The Greatest Marketing Secrets of the Ages, 7 Hidden Psychological Secrets to Maximum Sales and 14 Point Web Copy Analysis of a Winning Site) for only $47 for a limited time.
Don’t forget, forward me your recipt to receive the three bonus books!
Position Tactitics, Step-by-Step Guide that will Help Anyone, in Any Type of Business Create a Profit-Pulling Unique Selling Proposition
