Category Archives for "Online Marketing"

Tracking Traffic: Where Do They Come From, Where Do They Go?

Online Marketing , Traffic Tracking

Today, I wanted to address a little bit about tracking traffic, a necessary component to improving your online marketing and branding efforts. That’s tracking where your visitor comes from (how they found you) and where they go within your site. Their navigation path is a wealth of information if you will take the time to follow along.

What page are they on when they lose interest and move on? That one website tracking metric alone could be worth a sack of gold coins to you if you know what to do with it.

There are quite a few different types of website tracking scripts and plugins you can use for your blog, but for today, let’s not get fancy… let’s get detailed.

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10 Authentic Ways Of Getting More Traffic

Online Marketing , Traffic Techniques

I was recently doing some research on additional ways to get traffic to a website landing page for an upcoming project. I feel like I stepped off into the rabbit hole. Yeah, there’s a LOT of information on the web about getting and driving traffic.

So, to help me see the process and organize my thinking, I created a MindMap as I came across information. It wound up being broken into 10 different ways of pulling in traffic. And while a couple of them aren’t directly about driving traffic (like testing and tracking), without these steps, you’re spitting into the wind.

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seo-and-online-marketing

SEO and Online Marketing: Working Together

Online Marketing , SEO

A successful online business will have a few things in common, but first, here are a couple of concepts you really need to be clear on.

You can build the very best website on the planet, but unless people can find it, you won’t sell a thing.
You can get hundreds, even thousands of visitors to your site every day, but unless you are offering what they are looking for, you won’t sell a thing.

Both of these concepts are what search engine optimization is all about.

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Teaser Video: SEO Powersuite

Online Marketing , SEO

I just purchased an amazing tool to help me focus my SEO efforts, build inbound links, audit my results and check my rankings. What can I say, it was time to take my SEO and link portfolio to the next level and some of this wasn’t being handled by Market Samurai or SEO Elite, both tools I purchased for this purpose.

And because I am more than a little willing to gloat (’cause YOU don’t have this tool and I do), allow me to show you what you are missing.

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Did You Know?

Online Marketing

I came across a video which helped put things into perspective for me. In fact, I shared this video with an older friend, who has consistently complained that the Internet wouldn’t be a big as television or radio. In his defense, he is over 70. I saw this coming back in 1982 and tried to […]

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Do You Have The Commitment To Save Yourself?

Network Marketing

You don’t need a crystal ball to see what’s coming. The last few years have shown us in stark relief the *state* of the economy. The *bail-outs* being discussed (ad nausium) are just one indicator. There are others:

  • Jobs American’s depend on are moving overseas at an unprecedented (and alarming) rate
  • The Federal Reserve is printing money faster than ever before
  • The housing market is suffering a catastrophic collapse
  • The foreclosure rate has reached all time highs
  • Fuel costs are rising and impacting everything from the cost of bread to Airline flights
  • The Stock Market is taking hits not unlike what happened in 1929, just days before the *depression* started
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