(4) comments
Add Your Reply
Menu
Google, an absolute mega-giant on the Internet is in business and making a boat load of money, by doing one thing, really really well. That one thing is matching a visitors search results to the content they are most likely searching for.
Let me break that down for you with an example. You visit Google.com and type in *quilting tips* and hit enter.
Now, what is it you are are looking for? Are you looking for how to grow mint in your backyard garden? No. Are you looking for how to make money on the Internet? No.
You are looking for tips from other quilters on how to quilt. That’s all your looking for. So, Google’s job in that, is to match your search request with the content you are looking for, exactly. Or, as close to exact as possible.
In order to do this, they spend a lot of time and a lot of money and they’ve written a lot of sophisticated software (Google Bots) that goes out and crawls millions of websites each day. And every time they find a site, they look closely at it, they review the keywords associated with that site and they rate the site based on relevancy to the keywords on the site.
They also add the references to the content of that site to their master *index*. This Index is what they use to match a search to results.
You with me so far?
The Google Index is a list of keywords and all the sites found by Google that contain those keywords
Now, imagine this if you will.
You have a friend at Google, and you give him a call and you say, “You know what Bill (that’s your imaginary friend’s name), I’m having a little trouble coming up with some ideas for my blog content, or want to know what my competition is doing, and I want to see whats *hot* in my industry. Could you just shoot me an email every time Google indexes something that contains the keyword *quilting*? Could you do that for me Bill?
Can you imagine the absolutely priceless goldmine that could represent to you?
Well, you can stop imagining. Google did exactly that, without pulling Bill away from what he’s working on.
They call this service Google Alerts. It’s free to setup. Free to use. You can get alerts on as many keywords as you want. You can have them emailed to you daily, weekly, or as they happen. You can have Google only send an alert if the keyword is used on a news site, or a blog site, or every time it used on any type of site.
What could you do with that kind of information? With that kind of process? Google email’s you every single time your keyword is used, regardless of where it’s used? Sweet!
I created a short video (less than 5 minutes) that shows you exactly how to setup and start using this service. After watching, click the link and visit Google Alerts and put your keywords in and let Google go to work for you. It’s like having a personal assistant that never sleeps, never needs potty breaks and doesn’t whine about the drudgery of the task.
Click here to setup Google Alerts.
Click here to setup Google Alerts.
An article I originally posted on the http://www.SecretsToWebSuccess.com blog I co-author with two fantastic folks, Dali Burgado and Deontée Gordon. Come check it out!
